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Empowering consumers to make smart dietary choices can make a big difference in improving overall health and quality of life. With that in mind, we at PowerBar are dedicated to offering sound nutrition information and a full spectrum of great-tasting food and beverage options. Backed by decades of sports nutrition experience, PowerBar products are developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices.
GU is the result of years of research and extensive input from athletes. After formulating the world’s leading energy bar, Dr. William Vaughan was disappointed in how energy bars worked-- or, more precisely, didn't work--for athletes. This included his own daughter, Laura, an accomplished ultra-runner. Laura needed a way to maintain energy on long runs, but was bothered by stomach problems from solid foods and energy bars. So Dr. Vaughan began experimenting with carbohydrates in gel form. After extensive testing and trial use by athletes, GU was perfected in 1991.
Optygen is a revolutionary endurance formula that’s designed to help you optimize performance, maximize oxygen utilization and achieve greatness. The patent-pending, legal, safe and stimulant-free Optygen formula is based on human clinical trials and the latest scientific research on increasing endurance. It’s so effective, there’s a 100% performance guarantee.

"I took Ultragen directly after San Raphael where I didn't feel too good at all. By Sunday morning I felt great. I feel like the dextrose sugars are the best possible ingredient to increase sugar levels and speed recovery, it's something I've had to search for on my own for post race recovery. Dextrose is also something that you don't see so much in "recovery" drinks. At the end of the race, I want is the highest-glycemic index possible. I like the 3:1 ratio of carbs to protein because it leaves room for the Coke I like to enjoy at the end of the race. I really like the make up of the product and appreciate the mixabilty."

- Jeff Louder (Navigators Professional Cycling Team)

 

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